Play No Holds Barred here:
|Subscribe to No Holds Barred|
|Browse Archives at groups.google.com|
Friday, September 21, 2012
As a former top-level college wrestler and with a PhD in Sport Management, he is using his unique set of skills and experience to work with the National Wrestling Coaches Association (NWCA) to develop research to help enhance the sustainability of college wrestling programs. This is an especially critical task since literally hundreds of college wrestling programs in the U.S. have been closed down over the past few decades. Towards these goals, he authored the recently-published NWCA Marketing Manual. This can be downloaded for free online here.
We spoke with Coyte Cooper by phone Thursday afternoon about the need for college wrestling to step up its marketing efforts, and now.
"Coaches have to take control of things," he said in this interview. "The way that wrestling is going to grow in the future is if we do it at the grassroots level, meaning coaches take that proactive approach where they start to really value what marketing is."
We discussed a lot in this interview, including the need for wrestling coaches to embrace a marketing mindset; how this requires the wrestling coaches to view themselves as CEOs of their programs; why a culture change in college wrestling is necessary to accomplish this; why effective use of social media such as Twitter, YouTube, and Facebook is essential today; the need for coaches to delegate many of these tasks to people at their schools whether or not those people are wrestlers; the recent controversy about crowning a national team champion through a dual meet tournament rather than through the existing national tournament; and much more.
You can play or download No Holds Barred here and here. If one link doesn't work, please try another.
No Holds Barred is also available on mobile phones and iPads through Stitcher.
Also, No Holds Barred is available through iTunes.
The No Holds Barred theme song is called "The Heist", which is also available on iTunes by composer Ian Snow.
No Holds Barred is free to listen to and is sponsored by:
ONE Fighting Championship. ONE FC is Asia's largest and most prestigious mixed martial arts event. ONE FC features the best Asian fighters and has initiated the ONE Asia Partnership Network, which includes most of the major MMA promotions and MMA gyms in Asia. For more information, go to their web site, at ONEFC.com.
MMA World Expo. The mixed martial arts community comes to New York City December 1 and 2 for the fourth annual MMA World Expo, featuring an amateur MMA tournament, the Renzo Gracie BJJ Open 2012 tournament, the Big Apple No-Gi tournament, MMA fighters, seminars with world-class trainers, vendors, panel discussions, and much more. The 2012 MMA World Expo takes place Saturday, December 1, and Sunday, December 2, at the Jacob Javits Center in New York City.
Beezid.com - Penny Auctions. Your #1 source for exciting auction shopping and outstanding deals on just about anything! Top rated, most trusted auction site online. Where do you shop? Beezid.com - Penny Auctions.
American Top Team. Whether you're a beginner or a champion, train with the champions in Brazilian Jiu-Jitsu, boxing, wrestling, grappling, and mixed martial arts at American Top Team. Check out their web site at http://americantopteam.com/.