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Tuesday, July 17, 2012
His latest book is called How to Be the Greatest Like Muhammad Ali.
We sat down with Steve at a Hooters restaurant in Manhattan on Monday afternoon to discuss the upcoming ONE FC: Pride of a Nation card on August 31 in the historic Smart Araneta Coliseum in the Philippines.
"It's going to be the biggest ONE FC event that we've had so far," he said in this interview. "And I suspect that in the future, the biggest ONE FC events will take place in the Philippines."
We discussed the growth of MMA in Asia in the context of the differences in the culture of sports in Asia and in the West, and particularly in the U.S. In Asia, there is less of an obsession with sports in general but a much greater understanding and appreciation of the martial arts than in the West. We discussed the implications of this phenomenon, how different sports are popular in some countries and regions while having little popularity in others, how this affects mixed martial arts, how the change in ownership of ESPN STAR Sports will benefit ONE FC, some of the lessons of the life of Muhammad Ali, and more.
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The No Holds Barred theme song is called "The Heist", by Ian Carpenter.
No Holds Barred is free to listen to and is sponsored by:
ONE Fighting Championship. ONE FC is Asia's largest and most prestigious mixed martial arts event. ONE FC features the best Asian fighters and has initiated the ONE Asia Partnership Network, which includes most of the major MMA promotions and MMA gyms in Asia. For more information, go to their web site, at ONEFC.com.
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