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Thursday, January 21, 2010
For the second year in a row, USA Wrestling has received a special marketing award from the U.S. Olympic Committee (USOC) for the most unique and creative National Governing Body marketing initiatives for the year. This award recognized the success of the 2009 Night of Champions, held November 9, 2009, in Bernardsville, New Jersey, and organized by USA Wrestling.
We sat down with Larry Nugent in New York Wednesday afternoon to discuss the marketing of wrestling and what challenges are still faced in continuing to popularize the world's oldest sport.
Also, the day after our discussion, USA Wrestling announced the launching of a new social network devoted to wrestling, called USA Wrestling Nation. It is free and easy to join, and all those interested in wrestling are encouraged to join.
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