NO HOLDS BARRED

Bob Meyrowitz. Photo by Eddie Goldman, Feb. 1, 2008.

On this edition of NO HOLDS BARRED, host Eddie Goldman speaks with Bob Meyrowitz, whose new mixed martial arts league, YAMMA Pit Fighting (YPF), will be debuting Friday, April 11, 2008, at the Trump Taj Mahal in Atlantic City, New Jersey, with a pay-per-view show. Bob is the former CEO of Semaphore Entertainment Group, which produced the original, classic UFC events from 1993 to 2001.

Among the topics Bob discussed were the format of tournaments and masters super fights which will be used in this organization; incorrect speculation about their new fighting surface; how they plan to persuade viewers to buy their pay-per-views; the lack of understanding by many of the early, classic UFC events; his opinion of the present-day UFC and the quality of their fighters; some of the newer MMA organizations; the need to produce stars; the reasoning behind and history of the marketing strategy of the early UFC’s, including the use of humor; how a pro boxer would do in MMA; the relation of the early UFC’s to various state athletic commissions; the experience with the New York commission and politicians in 1996 and 1997; the importance of ring girls; and more.

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