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Eddie Goldman is the host and producer of the No Holds Barred international podcast, the publisher of the No Holds Barred blog, and a senior contributing editor at the ADCC News.

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    Monday, January 16, 2006

    More Free UFC on Spike TV Tonight 

    For those who want a chance to sample UFC for free to see what all the recent fuss has been about, tonight is another good opportunity. Spike TV will repeat its three-hour "UFC: Best of 2005" beginning at 7 PM ET. That will be followed at 10 PM ET by a two-hour live showing of "UFC's Ultimate Fight Night", also repeated at 1 AM ET.

    The 2005 best-of show should especially be instructive to those who follow boxing and other sports who are not familiar with UFC. The best way to judge such a product is to examine it at its best.

    But, as we have stated before, critical to UFC's recent ratings success has been its positioning as a spectacle similar to pro "wrestling," albeit with real fights.

    That type of mindless hype is being continued with tonight's show, which both UFC and Spike promise will contain "the most important announcement in UFC history," blah, blah, blah. They thus are treating the dissemination of basic information about UFC as if it were some deep mystery that can only be doled out to the mindless peasants by the wise men of the monarchy.

    In other words, they have ultimately positioned this as an event for dumb, uncritical, and naive people.

    Of course, if you are disappointed with the UFC show tonight, just keep it tuned to Spike TV for something more sophisticated. At 3 AM ET, they will show their nightly hour of "The Three Stooges". Now that is indeed a product for the ages.

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