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Monday, January 16, 2006
The 2005 best-of show should especially be instructive to those who follow boxing and other sports who are not familiar with UFC. The best way to judge such a product is to examine it at its best.
But, as we have stated before, critical to UFC's recent ratings success has been its positioning as a spectacle similar to pro "wrestling," albeit with real fights.
That type of mindless hype is being continued with tonight's show, which both UFC and Spike promise will contain "the most important announcement in UFC history," blah, blah, blah. They thus are treating the dissemination of basic information about UFC as if it were some deep mystery that can only be doled out to the mindless peasants by the wise men of the monarchy.
In other words, they have ultimately positioned this as an event for dumb, uncritical, and naive people.
Of course, if you are disappointed with the UFC show tonight, just keep it tuned to Spike TV for something more sophisticated. At 3 AM ET, they will show their nightly hour of "The Three Stooges". Now that is indeed a product for the ages.