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Monday, December 05, 2005
But I am still not exactly sure where all this is headed, and would welcome some comments or suggestions. Meanwhile, check out our media quote of the week, from Jeff Jarvis's blog Buzz Machine:
The biggest challenge is to train advertisers that online is more valuable than print because more people are there and they are more engaged in getting what they want, and so advertising there is more efficient and should be worth more.
And even though Jeff has written that "I hate sports," he still offers an enormous amount of insight about the new world of the media to those of us who love sports and work in the sports media. So check out his entire article and learn.