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Friday, December 30, 2005

BioWillie and the Boys 

One of the last places you would expect to see a lengthy article about Willie Nelson is in The New York Times. And the last place in that paper you would expect it to appear would be in its joyless business section. And if it were in that business section, you would then expect it to be about country music.

But there it is Friday, in the business section, and the article is about fuel.

Called "His Car Smelling Like French Fries, Willie Nelson Sells Biodiesel", the piece focuses on the fuel Willie himself uses in his car and sells to the public: BioWillie.

The Times explains, "BioWillie is a type of biodiesel, a fuel that can be made from any number of crops and run in a normal diesel engine." As motivation for both Willie's business and this latest crusade are his twin opposition to the U.S. war in Iraq and America's dependence on foreign oil. Plus, Willie's well-known support of America's family farmers factors into this all, since fuel made from easily grown and harvested domestic crops would give a life-saving lift to them economically.

Of course, if it were not for the various niches artificially created by the marketing suits in the music racket, we could all look at Willie's music as great American song. But it's still divide and conquer on the music rows of the world, so unfortunately some people just won't pay attention to his music or his message, maybe at least until he's gone.

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