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Wednesday, July 18, 2018

No Holds Barred: James Rushton of DAZN, U.S. Media Launch Analyzed 

On this edition of No Holds Barred, host Eddie Goldman spoke with James Rushton, the CEO of the DAZN sports streaming media company.

This week it was announced that DAZN, which is already in Germany, Austria, Switzerland, Japan, and Canada, and will soon launch in Italy, would be starting its OTT (over-the-top) streaming service in the U.S. on September 10. The first live offering will be the September 22 card headlined by the heavyweight title fight between Anthony Joshua and Alexander Povetkin. About 70 fight nights a year, in both boxing and Bellator MMA, are planned for their U.S. service, with more sports expected to be added in the future. The initial price will be $9.99 a month, with the first month free.

We spoke with James Rushton about DAZN's plans for the U.S. at the kickoff media event in New York on Tuesday.

In addition, we open with a commentary on that media event, and an analysis of what DAZN is offering, why it is impressive, and what they need to do to succeed.

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