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Tuesday, October 20, 2009
After a successful 2009 debut season on the Spanish-language ESPN Deportes network, it was announced Tuesday, October 20, that Bellator would be returning for their second and third seasons in 2010, on an alliance of Fox Sports Net, NBC, and the Spanish-language Telemundo network, in the U.S.
Beginning Thursday, April 8, 2010, Fox Sports Net will telecast a 12-week series of live Bellator fight shows in prime time in each market. Each Saturday night in the overnight time slot, NBC will air a 30-minute highlight show from the live fights of that week. Telemundo will also air a highlight show every Saturday night, from midnight to 1 AM local time. The third season for Bellator is scheduled to commence in August 2010.
In a lengthy interview, we discussed with Bjorn Rebney this step forward for Bellator. We examined the media aspects in depth, including when and how each network would telecast these shows, as well as their Internet strategy, including possible posting of fights on the NBC-Fox video site Hulu. We discussed the return of their champion fighters for the next seasons, the continuing use of the tournament format to determine number one contenders for their titles, why Bellator is very open to co-promoting events with other mixed martial arts companies, the likeliest locations for their 2010 events, and much more.
This new deal for seasons two and three solidifies the position of the Bellator Fighting Championships in the mixed martial arts world, and this interview analyzes all the main points about this important development.
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